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THE SHIFT was spawned through the collaboration and connection of Dunnie West and Tyler Sabino. The dynamic co-founders are the perfect blend of cutting-edge business acumen and flawless creative brilliance.

At The Shift, Dunnie and Tyler intertwine their experiences and passions, forming a one-stop shop agency where creative, technology, and storytelling converge. The agency is everything a brand needs to drive impactful and profitable connections, leverage insights and strategies and adapt to an ever-evolving cultural landscape. Their collective expertise ensures that every project resonates with diverse audiences and simultaneously sets new standards in creative excellence.

Leading the charge as Head of Creative Dunnie West, recognized as a multi-hyphenate visionary, has redefined brand voices and created cutting edge initiatives that have solidified brand recognition and captivated new audiences across multiple platforms. With over a decade of experience rooted heavily in entertainment and fashion, his vast knowledge also span the areas of production, film, music, photography, and social media. 

Dunnie’s creative direction has garnered billions of impressions for shows and brands such as ‘Caresha, Please’, Combs Enterprises and The Bad Boy Reunion Tour. Dunnie brings invaluable high-level execution honed from working with notable brands such as Nike, Adidas, Universal Music Group, and more. His commitment to excellence extends beyond creativity, actively bridging the gap and mentoring young diverse talents to ensure fair representation within cultural conversations.

The other side to the powerhouse team is Tyler Sabino, the force behind THE SHIFT's strategic direction and technological innovation. With a deep-rooted passion for storytelling and a keen eye for merging the worlds of creativity and technology, Tyler has carved a niche for himself in the industry.

Tyler's journey has been marked by a relentless pursuit of authenticity and innovation. He has a knack for producing groundbreaking content that resonates with diverse audiences, garnering international reach and acclaim. His transition from an assistant to heading creative strategy for a top tech company. Tyler is equipped with fresh perspectives and a holistic understanding of brands.

With a track record of producing award-winning shows and orchestrating multi-million-dollar partnerships, Tyler brings unparalleled expertise to THE SHIFT's ecosystem. He is dedicated to expanding brands' digital footprint and crafting immersive experiences that captivate and inspire.